Tags

Blog

  • Data Packaging Production Design

    Deliver controlled, measurable and substantial packaging benefits to your business

    Aug 16, 2019

    We naturally have a thirst for data, we carry it around with us all the time, it is constantly with us. Social media platforms provide a steady flow of updates on newsworthy headlines, we have countless apps connecting us to our personal data from booking a flight to checking our bank account transactions. We have become a generation of data junkies.

    Full story

  • Simplified Packaging Design Process

    Remove duplicated tasks, time and cost from your packaging graphics process

    May 09, 2019

    Do you ever find yourself simply overwhelmed by the amount of email traffic and general communication you receive in just one day? How can packaging graphic management be this complicated? Our focus for this article is to explore why and look at reducing or even removing unnecessary task duplication, for which onerous e-mail traffic is just part of a much bigger picture.

    Full story

  • Global Artwork Production

    Planning artwork production capacity for a rebrand or relaunch.

    Mar 22, 2019

    Nowadays, everything we interact with, whether it be at work or at home, is expected to deliver a better, smarter and faster experience. When Brand owners or retailers launch a product or manage a re-brand it is no different – the optimum results are, quite rightly, expected.

    Full story

  • Welcome Marriott Winchester and Michael-Shannon to JPG Global

    Former SGSCO executives join Jupiter Prestige Group as President and Chief Operating Officer in North America

    Feb 06, 2019

    Marriott Winchester and Michael Shannon to lead Jupiter Prestige Group global expansion in Packaging Graphics business.

    Full story

  • Business Process Management Artwork Production

    Hitting a product launch on time – what is the key to making this happen?

    Feb 05, 2019

    So here’s how it normally works – a business will have their aims and objectives clearly in their sights, they know what they want, the vision is set, the associated team just needs to deliver it. The team is made up of subject matter experts who each know their own role and responsibilities within the process, but do they know when they are needed and what influencing factors might be impacting the project at any one time?

    Full story

  • e-commerce

    Embracing E-Commerce

    Dec 19, 2018

    Packaging has been the silent sales tool for many years, proudly marketing the product it protects, subconsciously delivering core brand values to the consumer. The relationship between the consumer and the packaging on shelf is clear...

    Full story

  • right-the-first-time

    How to Approach “Right First Time” Artwork and Create Time and Cost Efficiency

    Oct 16, 2018

    Packaging and artwork management has become a particularly complicated process in many large businesses. Consumers and legislators have become more demanding for products and packaging that meet their expectations for quality, cost and social responsibility. In addition...

    Full story

  • jupiter prestige group brand packaging

    Balancing brand cues with on-shelf standout

    Sep 27, 2018

    As consumers, packaging is something which we tend to take for granted. It protects and delivers the product we are purchasing, at times we keep it long enough to dispense the product and ensure its freshness.

    Full story

  • Think Big

    The New Frontier of Packaging

    Sep 21, 2018

    The continuing fragmentation of consumer markets as a result of rapidly changing attitudes toward products and brands has forced companies to shift their approach to both product distribution and communications.

    Full story

  • Sustainable Packaging

    The Nature of Sustainable Packaging

    Aug 13, 2018

    Whilst packaging is one of the largest industry sectors in the world, biodegradable packaging represents a meager percentage of this colossal market. Over the last decade however the global biodegradable packaging industry has finally seen a shift in paradigm and is now moving towards efficient and advanced packaging.

    Full story

  • brand-to-consumer

    The art of competing as a Challenger brand

    Jul 18, 2018

    It is a fact of life that in any given category there can only be one leader, which by rights turns all other brands into challengers. Yet challenger brands are so much more than second best. For a start, one of their core qualities is their ability to give a sense of the people behind the brand. This human-to-human quality that shines through differs from the more traditional brand-to-consumer connection many major brands are built around.

    Full story

  • shelf-ready packaging

    Shelf-Ready Packaging Makeover

    Jun 22, 2018

    In a world where branding is everything, shelf-ready packaging (SRP) is finally undergoing a long overdue makeover. Not that long ago, the packaging that transported and delivered products was merely an afterthought. As such, little attention was paid to the fact that its role could be enhanced. It frequently obscured the product within, was awkward to open, looked unattractive and never told a brand story

    Full story

  • RFID

    RFID reframes the future of retailing

    May 13, 2018

    In 2002, when Tom Cruise walked through a futuristic shopping mall in the movie Minority Report, it felt like we were watching a sci-fi film, which in effect we were as it is set in 2054.

    Full story

  • war on sugar

    The Sweet Truth

    Sep 29, 2015

    The war on sugar has reached new heights with the Government now considering asking companies to include more on-pack information as part of its childhood obesity strategy this autumn.

    Full story

  • see through packaging

    4 Emerging Packaging Trends for 2015

    Aug 27, 2015

    Keeping up with the latest trend is all about ensuring that rapidly evolving human requirements and desires are top of mind. There is no doubt changes are happening faster every year and here is a collection of some of the latest trends impacting packaging.

    Full story

  • Diet Coke

    Hail the individual... looking at packaging trends...

    Aug 27, 2015

    Personalisation has been a trend which has been brewing in the background for some time now, and as marketers increasingly focus on Millennials, we are seeing a surge in personalised packaging. The emphasis is on offering unexpected and unique experiences, and personalisation goes a long way towards surprising and inspiring the consumer. As a consequence some supermarket shelves are becoming quite eye-catching, so let’s take a closer look at them…

    Full story

  • Beverage Packaging

    Thirst Quenching Solutions

    Jul 23, 2015

    As we enjoy the summer heat, our thoughts turn to cool, refreshing, thirst quenching drinks. Checking out the hundreds of beverages currently available takes on a whole new meaning at this time of the year as the drink brands vie for attention. So what exactly does a refreshing drink look like? How does ‘health’ translate into the packaging? What are some of the latest trends to hit the drinks aisles?

    Full story

  • Food Packaging Labels

    Food Labelling: A dynamic approach

    Jan 28, 2015

    Putting the consumer first has been the key driver behind the new regulations for food labeling which has seen suppliers, retailers, wholesalers, catering companies, restaurants and even European airlines scrambling to bring food and drink packaging and labeling into line with the new EU Food Information Regulation (FIR).

    Full story

  • 20141231

    A sustaining look back over 2014...

    Jan 04, 2015

    Much as we thoroughly enjoyed de-coding various design elements in our last blog, the time has come to cast our sights on 2015. An end of year always gives a sense of rounding up events, which is why our fourth and last post for the year takes a look at some of the great things that have been achieved in 2014, all in the name of sustainability.

    Full story

  • 20141218

    Luxury Packaging De-coded

    Dec 18, 2014

    Historically luxury packaging’s role has focused on its ability to extend the brand experience beyond the retail environment. Take luxury shopping bags as a good example, making their way onto the streets and into people’s homes, reminding customers of the brand experience.

    Full story