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  • jupiter prestige group brand packaging

    Balancing brand cues with on-shelf standout

    Sep 27, 2018

    As consumers, packaging is something which we tend to take for granted. It protects and delivers the product we are purchasing, at times we keep it long enough to dispense the product and ensure its freshness.

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  • Think Big

    The New Frontier of Packaging

    Sep 21, 2018

    The continuing fragmentation of consumer markets as a result of rapidly changing attitudes toward products and brands has forced companies to shift their approach to both product distribution and communications.

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  • Sustainable Packaging

    The Nature of Sustainable Packaging

    Aug 13, 2018

    Whilst packaging is one of the largest industry sectors in the world, biodegradable packaging represents a meager percentage of this colossal market. Over the last decade however the global biodegradable packaging industry has finally seen a shift in paradigm and is now moving towards efficient and advanced packaging.

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  • brand-to-consumer

    The art of competing as a Challenger brand

    Jul 18, 2018

    It is a fact of life that in any given category there can only be one leader, which by rights turns all other brands into challengers. Yet challenger brands are so much more than second best. For a start, one of their core qualities is their ability to give a sense of the people behind the brand. This human-to-human quality that shines through differs from the more traditional brand-to-consumer connection many major brands are built around.

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  • Shelf Ready Packaging

    Shelf Ready Packaging Makeover

    Jun 22, 2018

    In a world where branding is everything, shelf ready packaging (SRP) is finally undergoing a long overdue makeover.

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  • RFID

    RFID reframes the future of retailing

    May 13, 2018

    In 2002, when Tom Cruise walked through a futuristic shopping mall in the movie Minority Report, it felt like we were watching a sci-fi film, which in effect we were as it is set in 2054.

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