Packaging and artwork management has become a particularly complicated process in many large businesses. Consumers and legislators have become more demanding for products and packaging that meet their expectations for quality, cost and social responsibility. In addition to this, revenue and margin can quickly dissipate as new buying patterns emerge and mature more quickly than ever before. As a result, retailers and brand owners require improved methods to run their packaging and artwork development processes if they are to reach their objectives.
Balancing brand cues with on-shelf standout
As consumers, packaging is something which we tend to take for granted. It protects and delivers the product we are purchasing, at times we keep it long enough to dispense the product and ensure its freshness.
The New Frontier of Packaging
The continuing fragmentation of consumer markets as a result of rapidly changing attitudes toward products and brands has forced companies to shift their approach to both product distribution and communications.
The Nature of Sustainable Packaging
Whilst packaging is one of the largest industry sectors in the world, biodegradable packaging represents a meager percentage of this colossal market. Over the last decade however the global biodegradable packaging industry has finally seen a shift in paradigm and is now moving towards efficient and advanced packaging.