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Get Your Packaging Done Right the First Time

How to Approach “Right First Time” Artwork and Create Time and Cost Efficiency

Packaging and artwork management has become a particularly complicated process in many large businesses.  Consumers and legislators have become more demanding for products and packaging that meet their expectations for quality, cost and social responsibility. In addition to this, revenue and margin can quickly dissipate as new buying patterns emerge and mature more quickly than ever before. As a result, retailers and brand owners require improved methods to run their packaging and artwork development processes if they are to reach their objectives.

Balancing brand cues with on-shelf standout

Balancing brand cues with on-shelf standout

As consumers, packaging is something which we tend to take for granted. It protects and delivers the product we are purchasing, at times we keep it long enough to dispense the product and ensure its freshness.

The New Frontier of Packaging

The New Frontier of Packaging

The continuing fragmentation of consumer markets as a result of rapidly changing attitudes toward products and brands has forced companies to shift their approach to both product distribution and communications.

nPulp Sustainable Packaging

The Nature of Sustainable Packaging

Whilst packaging is one of the largest industry sectors in the world, biodegradable packaging represents a meager percentage of this colossal market. Over the last decade however the global biodegradable packaging industry has finally seen a shift in paradigm and is now moving towards efficient and advanced packaging.