Is AI-Driven Image Generation the End of Traditional Photography?
In today’s fast-paced retail world, speed, efficiency, and digital engagement are non-negotiable. It is forcing brands to rethink packaging and digital asset creation.
Sebastian Morris, Business Unit Director at JPG Asia, shares his insights on how AI-driven innovation is transforming the way in which photography is managed and produced.
Over the past year, demand for AI-generated imagery has skyrocketed. It’s revolutionizing how we produce high-quality packaging photography and hyper-realistic lifestyle visuals. But the big question remains: Is this the beginning of the end for traditional photography?
Image creation without costly photoshoots
As e-commerce demand continues and cost pressures rise, brands and retailers are recognizing how AI-driven image creation can help them meet their content needs more effectively.
In the right hands, AI can create hyper-realistic product visuals, without the need for costly physical prototypes or time-consuming photoshoots.
Key benefits of AI-generated imagery
- Faster production: Studio-quality images in days, not weeks.
- Cost efficiency: No reshoot expenses or logistical delays.
- Scalability: Simplify the adaptation of content for different products and markets.
How brands and retailers are already using AI today
- Lifestyle shots for their e-Commerce site
- Product imagery for packaging artworks
- Localized packaging artwork imagery for global markets
What does this mean for traditional photography?
Traditional photography isn’t disappearing, but the way we manage it is certainly evolving.
Integrating the right AI tools within the photography process brings speed, flexibility and creative precision, allowing us to create and adapt packaging and digital assets more effectively than ever.
The real advantage will be gained by brands and retailers that can move quickly, delivering compelling digital and physical assets faster than their competitors.
Blending tradition with technology
At JPG, we use a mix of traditional photography and AI tools to deliver stunning packaging and e-commerce images.
This approach streamlines production, enhances creativity and saves time and money, without compromising brand consistency and quality.
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About the author
Jupiter Prestige Group