5 Bottlenecks Killing Your Speed to Market
Launching products to market faster and right first time doesn't take a miracle - just engaged teams, effective processes and smarter use of technology.
In this article, we delve into 5 bottlenecks that could be killing your speed to market and how JPG can offer the fix.
01. Incomplete or poor quality briefs and content
The friction: Projects often begin with inaccurate, inconsistent or incomplete briefs that are missing essential information, leading to endless back-and-forth, version confusion and ultimately missed deadlines or compromised output.
The fix: JPG’s smart briefing tools standardise and structure the input process, ensuring all required content is captured, approved and aligned from the outset. This clarity reduces rework, accelerates timelines, and sets the foundation for flawless execution.
02. Creative to production disconnect
The friction: Brand design is often developed in isolation from production realities, which results in time-consuming rework, costly adjustments, or inconsistent execution when it's handed off to technical production teams.
The fix: At JPG, creative and technical teams operate harmoniously to ensure that every design is production-ready without compromising creativity. This seamless collaboration protects creative intent while enabling precise, scalable output across all formats and markets.
03. Disparate systems and teams
The friction: Too many stakeholders, platforms and processes create fragmented workflows. Without a unified process, creative, regulatory, product development and production teams often work in silos, leading to delays, duplicated efforts and version control issues.
The fix: JPG’s fully integrated global studios, proprietary software, and a centralised system of record connect every stakeholder, bringing structure, transparency and alignment throughout the entire product and packaging lifecycle.
04. Fragmented processes and supply chains
The friction: Brands and retailers need assets that perform across retail shelves, e-commerce, and digital media, but creating and maintaining consistency across these channels is increasingly difficult and resource-heavy.
The fix: JPG connects packaging artwork and digital asset creation into a streamlined, tech-enabled workflow, delivering consistency, speed and quality at scale while reducing operational friction and cost.
05. Inefficiencies due to manual processes
The friction: Traditional artwork creation and approval processes rely heavily on manual input, which slows speed to market and increases the risk of error, especially when managing high sku volume roll out or adapting for multiple markets.
The fix: JPG’s proprietary automation tools, including smart templates, AI-assisted checks and auto-generation of variants, dramatically reduce manual touchpoints and accelerate artwork delivery and ensure quality without compromising brand integrity.
At JPG, we help brands and retailers fix the friction within their brand strategy, design and implementation process.
Let us help you eliminate the blockers for seamless product launches without the chaos.
Are you ready to move faster and smarter? Let’s connect. Visit our contact page to get in touch, or follow us on LinkedIn to stay updated.
Jupiter Prestige Group