When Iceland needed a complete packaging production, workflow and delivery transformation, our team here at JPG proved what that really means - launching faster, smarter and stronger - within just 3 months of onboarding and implementation.

See how we helped Iceland and the approach we took to deliver a seamless cross‑channel experience.

The challenge

This was not simply replacing a supplier — Iceland were looking for a complete transformation in how they managed packaging production, workflow, and delivery.

The goals

• Prepare to deliver 2,000 packaging artworks in the first 12 months of implementation, maintaining quality and consistency throughout.
• Activate full production capabilities, including artwork, prepress, e-commerce imagery, and product content data transfer — all with fast-track deadlines.
• Implement our brand management solution, Opal, to manage the artwork and product launch process from idea to shelf and website.

Our approach

• We built and embedded a 3-person project management team, aligned with Iceland and its supply chain.
• Using our content management software, we extract pack copy from artwork files and create hyper-realistic 3D pack-shots, delivering accurate, multi-channel ready content in one seamless handoff — accelerating time to market while ensuring data accuracy, brand consistency, and customer confidence across the digital shelf.
• Opal, our comprehensive brand management software, streamlines every stage — managing tight project timelines whilst enabling overarching launch cycle program management, creating clear briefs, and approving cutter guides and final artwork files in one connected system.

The results

• Within just 3 months of implementation, we transformed production operations — proving what’s possible with focus, agility, and collaboration.
• The team established multiple relationships across the business and supply chain with an authoritative yet supportive role, delivering at a fast-track pace.
• Delivered every milestone on time, upholding our promises on quality and cost. Earned the client’s confidence, paving the way for an expanded partnership for many years to come.

"I’m delighted with what we’ve achieved and what’s to come — thanks for the support, personal commitment, quality, pace and relentless drive from the fantastic team you’ve assembled for Iceland.”

Stuart Lendrum, Director of Product, Process and Sustainability, Iceland

INNOVATIVE. NIMBLE. RUTHLESSLY EFFICIENT.

At JPG, we move fast.

While bigger agencies get caught in approval chains and complex hierarchies, we move quickly — investing strategically, adapting in real time, and delivering results. Our agile structure and smart decision-making give clients the best of both worlds: personalised service with uncompromising quality and control.

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Jupiter Prestige Group